took their designs on a road trip from from Sweden to Milan, Italy, to be part of an expo. This blended exhibition was curated by , the third largest architectural studio in Europe. It showcases products that highlight the innovative designs and cultural heritage of these prominent Swedish designers.
A focus on functionality is a signature trait of Swedish design. Many of the products featured are durable, intended to be long-lasting and beautiful for generations. There is also a prominent focus on sustainability in the materials used; many of the products use sustainable raw materials, such as the the sound absorbers made from moss. Others are made from recycled materials, such as the rugs made from 100% recycled plastic bottles. Other products utilize biodegradable fabrics and reclaimed wood. All are beautiful, functional and eco-friendly.
The project was an initiative by Swedish Design Goes Milan 2017 and Business Sweden, in collaboration with the Swedish Embassy. Products on display included rugs, sofas, chairs, lighting and flooring — an eclectic display that highlights the breadth and depth of current Swedish design.